Project Proposal: Personal Portfolio Website :: Multimedia Technology & Design

Introduction The purpose of this research document is to showcase the mechanics and reasoning behind the proposed personal portfolio project which will be created by Rob Geis in the upcoming academic year for the final year module. Rob Geis is a current second year student of the Multimedia Technology & Design course at State University. Keen to pursue a career in website development Rob will be undertaking a one year Website Development placement during the academic year at Global Digital Solutions. Project Goals Here are the primary goals of the project: †¢ Create a strong brand with offline and online touch points in which is modern, relevant and consistent. †¢ Create an innovative website portfolio to showcase my previous work, attract employers and have an outstanding user experience. †¢ Have a comprehensive knowledge of what it requires to create and maintain a user experience based website. †¢ Understanding of where the future of the website development industry and its technologies are heading. The goal of this research document is to recognise the main components needed in order to achieve the goals, what they consist of and the theory behind them. This will be done by exploring examples with both successful and unsuccessful outcomes. Branding What is a brand? A brand is usually defined to be a visual asset used across a series of products in order to create an identity. Although a brand is much more than that, the visual aspect of the brand is not only to entice the customer but it also reminds us of our previous experience or feelings they have toward that particular brand. Essentially a brand is not effective without an equally as effective product, and vice versa. The brand is then as important as the product itself. What an effective brand needs: To be emotional: to be more than just a logo, to be a promise that answers questions about a person or company like â€Å"who am I?† and â€Å"what am I about?† Consistency: A brand is seen at every touch point with a consumer to eventually shape an overall brand image, consistency is needed throughout your image and products. Personality and style: In this case the brand will be representing a digital media generalist. Some personality and style should be shown to represent the digital artist from a more personal level. Audience: A strong brand needs to know firstly their audience and message they want to put across to then create an effective communication strategy. Know who your audience it and appeal to them directly.